EDSEL
Men's fashion Soul for Ecommerce
An online store of men’s shirts, with free shipping in plain sight and a purchase without detours.
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- Year
- 2026
- Technology
- WordPress, WooCommerce, Elementor
- Role
- Web design, Development, WooCommerce
01 / Challenge
A shirt brand with a history, now online.
EDSEL is a Bogotá men’s shirt brand with a track record since 2007. Its online store had to show the shirts clearly, explain shipping, payment and warranty from the first screen, and make buying simple from a phone.
02 / Strategy
Trust before the cart.
We put in plain sight what decides a purchase: free shipping above a minimum purchase, secure payment and a warranty against manufacturing defects. The catalog is organized by sleeve type and the style-tips blog helps people choose a size and combine each shirt.
03 / Process
WooCommerce with the brand’s voice.
We designed and developed the store on WordPress with WooCommerce and Elementor: the home page with the free-shipping bar, the categories, product pages with variants, the cart, the club with a first-purchase discount and welcome and exit pop-ups, the blog, the FAQ, a contact page with a map and the mobile version. We also set up search engine optimization.
04 / The experience
A store ready to sell.
Today EDSEL has its online store with long-sleeve shirts, its categories, a club with 10% off the first purchase and a style-tips blog. The photos, products and texts belong to EDSEL; we built the site.
05 / Responsive
One site, every screen.
